Our new collaborative project with Team Eye has given our project a new lease of life.
The next phase of the project is to create the social media accounts, brand them inline with the merchandise that we have to give out on the day and to start interacting with people about the festival. Our [...]
As part of last weeks session , we devised a work plan to cover the events and atmosphere of Music Tech Fest via twitter and Instagram, creating an online buzz. However, we were unsure of how to convey the fact that we were representing Audiojack physically at the festival.
One idea was that we [...]
Proposal for Music-Tech Fest
By Team Eye and Future Music
Team Eye and Future Music have joined forces to create a presence on behalf of AudioJack at the 2012 Music Tech Fest.
To represent AudioJack as a fun and approachable brand that [...]
This week the lecture focuses on two central questions. How do people make decisions and how can these be influenced?
Research has proven that people are often uncertain of their preferences when faced with a choice between two products. This means that people are often at their most susceptible to incentives at the point of [...]
The Means to End Chain Activity:
Attributes: these are things like value, an object being fashionable!
Vaules: find these!
Aslows Heirarchy of needs:
Air, water, food, Shelter, sleep and sex.
High value brnads tend to go for the top band of these needs. Audiojack could play really nicely with self actualisation!
The basics of marketing:
Think about the product! What are it’s selling points? Is it good value for money? Is it inaviative?
Is it functional? Is it made of good materials
What arre the social benefits
What is the second hand value?
How much does it cost to maintain
When discussing the user profile of the casual enthusiast with the group, we quickly realised that one of our members fit the description perfectly. This meant that I could interview Alfie face to face in order to create his profile. Here are the interview questions and responses that I got in order to create the [...]
This week our lecture focused on segmenting and targeting a market audience as a way to focus an advertising campaign.
We then had to apply the principles of segmentation to the Audio Jack audience and construct 4 user profiles to base our campaign upon.
In our introductory lecture we were told that the [...]