The Means to End Chain Activity:

Attributes: these are things like value, an object being fashionable!

Benefits:

Vaules: find these!

Aslows Heirarchy of needs:

Basic needs:

Air, water, food, Shelter, sleep and sex.

High value brnads tend to go for the top band of these needs. Audiojack could play really nicely with self actualisation!

Profiling water:

 

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